Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content. Enjoy!
Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC.
Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads.
Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs.
Why: Randy Bowden gives us a crash course on content marketing and provides an essentials guide to making it work for your business.
Why: Have you been doing everything possible to gather great leads via content marketing but to no avail? Eric Wittlake offers some creative solutions.
How do you make your content unforgettable? How do you make your content marketing strategy most effective? Please share your tips so we can all learn.