social pr case studies In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR”  goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence.

How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas.

1. 10 Influencer Do’s and Don’ts With Amex Social Media VP

Why: “The world of influencer relations-like the world of social media-never stops changing,” says Patrick Coffee for Adweek as he introduces us to some tips from Mona Hamouly and the recent #MyAmex campaign.

2. Digital Marketing Revitalises Heritage Brands

Why: “In today’s digital age, to remain relevant and attract a younger generation, heritage brands need to move to digital marketing strategies,” states Delphine Reynaud in this Traackr post (disclosure: SBC client) that introduces us to how Barone Ricasoli used a digital marketing strategy to “generate online engagement with a younger audience and drive a real connection to the brand.”

3. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content

Why: “We publish anything that’s helpful to anybody who owns a dog. So our strategy here is to just build traffic and gain a following. Our hope is over time, they’ll have a good association with our brand,” says Divyan Selvadurai. He spoke with Barry Feldman via Business 2 Community about how Earth Rated has built a community of engaged customers. Bonus – there’s a pic of a dog named Lola!

4. Case Study: Denny’s flips its audience with a sassy social media strategy

Why:  Kerry O’Shea Gorgone wrote a terrific post last year on how Denny’s creates “content and an experience worth sharing” over on {grow}.

5. The Blue Key Campaign (Prezi)

Why: This is one of our favorite social PR cases/campaigns of all time. I’m sharing the Prezi I put together a while back, because, visuals.

6. #YouTubeAsksObama [Influencers case study]

Why: “In today’s world, influence is hosted by a wide variety of  people through a broad range of varying media,” explains Irene Martinez, as she discusses the #YoutubeAsksObama campaign in this Augure post.

7. A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Why: Super-excellent case study from Arik Hanson. The headline says it all!

Have you used social PR to gain traction for your campaigns? What advice would you give to a brand that hasn’t tried to do so… yet? Please share in the comments below.

Image: Dogancan Ozturan via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke