We talk about “value” so often, but I wonder if we truly understand what it means? After all, we, our work, our organizations, thrive or struggle to survive based on the perceived value or lack thereof, right? That’s the theme of this week’s roundup. Let’s get to it.
Why: A smart business owner knows that brand loyalty grows out of value. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream.
Why: Confidence is just as valuable as competence. Heather Whaling offers 5 tips to get you on track to becoming more self-assured.
Why: Trust and reputation are directly related to the value of business relationships. J-P De Clerck explores four ways to regain trust.
Why: Daniel Newman explains why it is more important than ever to focus on telling a story that resonates with your buyers on a personal level… that adds value.
Why: In this classic from the WUL vault, I examine the real value of Facebook fans.
Why: For automation to be effective, and worthwhile, there needs to be a human touch. Ken Muller shares a personal experience where automation enhanced his customer service experience.
Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). In this guest post for SteamFeed, Anne Reuss shares how to get bloggers on board.
How do you add value to your business? Please share in the comments below.