ValueHoliday weekend alert! Who’s ready for a long weekend, then? Who, me? Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be.

Image: LEOL30 via Flickr, CC 2.0

We talk about “value” so often, but I wonder if we truly understand what it means? After all, we, our work, our organizations, thrive or struggle to survive based on the perceived value or lack thereof, right? That’s the theme of this week’s roundup. Let’s get to it.

1. 3 Social Selling Tips to Inspire Loyalty Not Just Transactions

Why: A smart business owner knows that brand loyalty grows out of value. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream.

2. 5 Tips to Build Confidence

Why: Confidence is just as valuable as competence. Heather Whaling offers 5 tips to get you on track to becoming more self-assured.

3. How to Earn Trust When Distrust Rules

Why: Trust and reputation are directly related to the value of business relationships. J-P De Clerck explores four ways to regain trust.

4. The Critical Role Of Emotions In B2B Purchasing

Why: Daniel Newman explains why it is more important than ever to focus on telling a story that resonates with your buyers on a personal level… that adds value.

5. Looking At Social Media Value The WIIFM Way

Why: In this classic from the WUL vault, I examine the real value of Facebook fans.

6. The Human Touch of Automation: A Customer Experience Experience

Why: For automation to be effective, and worthwhile, there needs to be a human touch. Ken Muller shares a personal experience where automation enhanced his customer service experience.

7. How to Ask for Guest Bloggers Without the Awkwardness

Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). In this guest post for SteamFeed, Anne Reuss shares how to get bloggers on board.

 How do you add value to your business? Please share in the comments below.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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