apple - Shonali Burke Consulting

08 Nov 2011

Apple: A Case Study in Why Brands Should Control Their Stories

Estimated Reading Time: 7 minutes

Big brands mustn't necessarily engage actively in social media, but they must be able to control their stories. Howie Goldfarb cites Apple.

Estimated Reading Time: 6 minutes

Apple isn't top of mind when it comes to companies excelling at customer service, but its products make evangelizers out of its customers.

Estimated Reading Time: 4 minutes

One of the best things social media has done is bring storytelling back to public relations.