Those words jumped out of my mouth when I learned what crowdsourcing was. Despite being relatively unknown at the time, I knew this trend was going to pose a threat to businesses like mine.
How could it not? With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. You then got to keep the best one and only pay that person. Why wouldn’t small businesses jump at that opportunity? Like a lot of designers I was scared.