darby - Shonali Burke Consulting

20 Apr 2010

What Darby Taught Me About PR

Estimated Reading Time: 7 minutes

It was about a year ago that my husband’s family (and therefore mine) went through the traumatic experience of learning that one of the uncles tragically passed away very suddenly while on vacation abroad.

Dealing with death is never fun.

While the family started coming to terms with their loss, I tried to put my PR background to good use: to find our late uncle’s “orphaned” dog, Darby, a home, using social media.

If you’re just tuning in to the Darby saga, you can catch up on my posts from last year here, […]

By Shonali Burke|Apr 20, 2010|Categories: Public Relations, Social Media|Tags: darby, pr, Public Relations, Social Media|10 Comments

06 Jun 2009

Drum Roll: Darby Has a New Home

Estimated Reading Time: 6 minutes

When I started blogging about Darby the German Shepherd a little under a month ago, I had no idea if my question, “Can Social Media Find Darby a Home?” would be answered, let alone in the affirmative.

(If you’re catching up on the Darby story, you can find the earlier posts at the bottom of this one. In a nutshell, though, Darby’s a beautiful GSD who used to belong to my husband’s late uncle, who lived in Portland, Ore., and died suddenly on vacation in late April. My mission […]

By Shonali Burke|Jun 6, 2009|Categories: Personal, Public Relations, Social Media|Tags: chip griffin, darby, janet tobiassen, jennifer zingsheim, kevin o'brien, koin, media bullseye, megan drake, oregongsdr, petrelocation.com, rachel farris, susan ragan, tim gordon, tom farrell, townhouse pet care center, Twitter|22 Comments

29 May 2009

Follow the Fellow who Follows a Dream

Estimated Reading Time: 4 minutes

Today’s #followfriday on Twitter. Since I invariably get asked at least once on Fridays what the heck that is, here’s an excellent explanation by Micah Baldwin on Mashable, for anyone who’s about to pop the question.

Beginning today, I thought I’d highlight a few people I like to follow and why, every Friday. Lauren Fernandez started doing this a few weeks ago and I thought it was a great idea, so thanks for the inspiration, Lauren.

As to the title of this post: if you know where it […]

By Shonali Burke|May 29, 2009|Categories: Social Media|Tags: bhavin patel, darby, finian's rainbow, followfriday, katie paine, lauren fernandez, laurie ashton farook, mashable, meghna k, micah baldwin, petrelocation.com, rachel farris, shankhassic farm, Twitter|10 Comments

28 May 2009

Social Media Might Just Find Darby a Home

Estimated Reading Time: 2 minutes

The Darby saga has been going on for weeks now (if you’re a first-time reader, check out my earlier posts at the bottom of this one to get up to speed, but long story short, she’s an “orphaned” GSD in Portland, Ore., for whom I’m trying to find a home).

When I started blogging, tweeting, etc., about Darby, I asked the question, “Can Social Media Find Darby a Home?” Truth was, I didn’t know. I just knew I had to get the word out about her any way I […]

By Shonali Burke|May 28, 2009|Categories: Personal, Social Media|Tags: animal welfare, darby, koin, megan drake, Social Media, susan ragan, townhouse pet care center|16 Comments