Smear Tactics: Great for BBQ, but PR? Not So Much
Estimated Reading Time: 5 minutesA smear campaign is a terrible PR tactic. How could Burson-Marsteller even think it was ok to undertake one on behalf of Facebook?
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May 2011
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Apr 2011
Why Facebook’s New Safety Measures Are an Improvement
Estimated Reading Time: 3 minutesFacebook's recently-added security and safety tools are a step in the right direction for users of the vast social network.
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Apr 2011
How to Cut Through Social Media Hype with Simple Math
Estimated Reading Time: 6 minutesMarketers love crunching numbers. It's important to review and analyze data on social media and social networking in context of your business objectives.
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Nov 2010
Hy.Ly: A Killer Facebook Welcome App
Estimated Reading Time: 10 minutesHy.ly's new Facebook Welcome app might be that rarest of beings: a game-changer for very small businesses using the platform.