marketing in the round - Shonali Burke Consulting

26 Sep 2012

Understanding Paid, Owned and Earned Media

Understanding Paid, Owned and Earned Media

Estimated Reading Time: 3 minutes

Geoff Livinston posits that the converging media environment should lead marketers to weave tactics and types of media together for a holistic experience.

By Guest Contributor|Sep 26, 2012|Categories: Business Building, Marketing, Public Relations|Tags: convergence of media, geoff livingston, marketing in the round, paid owned and earned media|8 Comments

#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)

Estimated Reading Time: 4 minutes

June & July 2012 saw lively #measurePR chats as Katie Paine, Geoff Livingston & Lee Odden all stopped by the chat.

By Shonali Burke|Jul 24, 2012|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, geoff livingston, katie paine, lee odden, marketing in the round, optimize book, PR measurement|20 Comments

Marketing in the Round with Gini Dietrich

Estimated Reading Time: 4 minutes

"Marketing in the Round" by Gini Dietrich and Geoff Livingston is a guide to today's marketers on integration for better business results.

By Shonali Burke|May 15, 2012|Categories: Business Building, Marketing, Public Relations, Social Media|Tags: beaking down marketing silos, geoff livingston, gini dietrich, integration, marketing in the round|28 Comments