Marketing

10 Apr 2012

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Estimated Reading Time: 9 minutes

Bringing in more business with Groupon isn't as simple as most small businesses think. Avoid the Groupon curse with these five tips.

By Guest Contributor|Apr 10, 2012|Categories: Business Building, Marketing|Tags: coupons, customer service, fancy fortune cookie, groupon, Marketing, sales, small business|29 Comments

03 Apr 2012

Flash Mobs Go Social in India

Flash Mobs Go Social in India

Estimated Reading Time: 3 minutes

CMOs globally and in India are taking flash mobs to social platforms to offer these act a new lease of life. Case in point: #IBMFlashMob.

By Ancita Satija|Apr 3, 2012|Categories: Marketing, Social Media|Tags: CMO, flash mobs, IBM, iphone, Marketing, social, video|16 Comments

13 Oct 2011

It’s Just Social Media. Don’t Freak Out.

It’s Just Social Media. Don’t Freak Out.

Estimated Reading Time: 5 minutes

Want people to take social media seriously? Try speaking their language, advises Shanan Sorochynski.

By Guest Contributor|Oct 13, 2011|Categories: Business Building, Marketing, Social Media|Tags: building relationships, converting users, managing social media, Marketing, social networks|8 Comments

04 Aug 2011

Is Your Attempt at Inclusion an Insult?

Is Your Attempt at Inclusion an Insult?

Estimated Reading Time: 5 minutes

Racially-segmented campaigns can often rub consumers the wrong way. Is your inclusive marketing actually an insult?

By Guest Contributor|Aug 4, 2011|Categories: Marketing, Public Relations, Social Media|Tags: inclusive marketing, katrina esco, Marketing, racial segmenting|22 Comments

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