Should You Use a QR Code?
Estimated Reading Time: 7 minutesIf QR codes are your latest shiny new toy, don't forget to ask the questions you should before every marketing campaign.
27
Jul 2011
15
Jul 2011
How Arena Stage Uses Initiators to Grow its Audience
Estimated Reading Time: 8 minutesArena Stage takes an "initiator" instead of "influencer" approach to social media marketing.
24
Jun 2011
Is Crowdsourcing Really the Industry’s Dark Side?
Estimated Reading Time: 8 minutesA designer by trade, Adam Weitz crowdsourced the logo design for his nonprofit organization and found that the practice isn't really the industry's dark side.
02
Jun 2011
How to Best Work With a PR Pro
Estimated Reading Time: 12 minutesHowie Goldfarb explains how marketing professionals can best work with public relations (PR) professionals... from a MarComm point of view.