#measurepr - Shonali Burke Consulting

09 Apr 2010

Riding the Social Media Measurement Waterfall

Estimated Reading Time: 3 minutes

Image: Hamed Saber, Creative Commons

I’m tickled pink (and not just because that’s the color of the Elvis hoodie I’m sporting today, a little like this one) that Chuck Hemann will be our featured guest on the next #measurePR Twitterchat (have you marked your calendars? April 13, 12-1 pm ET, follow/participate on Twitter using the #measurePR hashtag).

Chuck Hemann, a 2010 Society for New Communications Research Fellow, is currently a social media associate for WCG, a global media […]

By Shonali Burke|Apr 9, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, chuck, PR measurement, SNCR, Social Media|7 Comments

30 Mar 2010

The Terrible Twos: Keeping Up With #measurePR

Estimated Reading Time: 3 minutes

When I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.

Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?

OK, that’s my terrible analogy for the day.

Taken […]

By Shonali Burke|Mar 30, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, kami huyse, Measurement & Metrics, PR measurement, Twitter, twitterchat, zoetica|4 Comments

10 Mar 2010

3 Questions to Ask – and Answer – When Launching a Twitter Chat

Estimated Reading Time: 9 minutes

As founder of the #measurePR Twitter chat, I was invited to, and participated in, #chatmixer last night (party image, David Domingo, Creative Commons).

The idea was to bring together folks who routinely participate in specific chats, in an online/Twitter “mixer,” in an effort to widen their Twitter circles (would that be Twircles?) – hence the choice of #chatmixer as a hashtag. Truth be told, I wasn’t quite sure what to expect, though Justin Goldsborough, Heather Whaling and Valerie Simon […]

By Shonali Burke|Mar 10, 2010|Categories: Social Media|Tags: #chatmixer, #measurepr, david spinks, heather whaling, how to launch a twitter chat, jeff hurt, justin goldsborough, katie paine, kellye crane, kim wells, sarah evans, Twitter, twitterchat, valerie simon|15 Comments

03 Feb 2010

Of Cabbages and Kings and Measuring PR

Estimated Reading Time: 4 minutes

We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!

You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some […]

By Shonali Burke|Feb 3, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, allan schoenberg, justin goldsborough, kathy moore, katie paine, Measurement & Metrics, PR measurement, pritesh patel, sean williams, twitterchat|12 Comments