Picking up on #measurePR (May 2012)
Estimated Reading Time: 1 minuteThere were two installments of the #measurePR Twitter chat (on public relations measurement) in May; transcripts for both are now available.
12
Jun 2012
16
Mar 2012
#measurePR: Is It Ever Okay Not to Measure?
Estimated Reading Time: 3 minutesJen Zingsheim provides a recap and transcript of the March 6 #measurePR Twitter chat, which also discussed if it's ever ok NOT to measure.
05
Mar 2012
Focus on Outcomes and Integration: Heather Whaling on #measurePR
Estimated Reading Time: 5 minutesWhat makes for smart measurement? A focus on outputs and integration, said Heather Whaling, when she visited #measurePR in February 2012.
21
Feb 2012
Whither #measurePR? Right Here!
Estimated Reading Time: 4 minutesA recap of two #measurePR Twitter chats featuring Alan Chumley and Katie Paine on their measurement outlooks for 2012, and more.