metrics

15 Aug 2011

New Study Finds You Suck

New Study Finds You Suck

Estimated Reading Time: 4 minutes

Shanan Sorochynski ponders on how metrics can save you when your social media projects come under fire.

By Guest Contributor|Aug 15, 2011|Categories: Measurement & Metrics, Public Relations, Social Media|Tags: analytics, blogging, higher ed, Measurement & Metrics, metrics, performance metric, program management, Social Media, statistics|4 Comments

14 Apr 2011

Bad PR Measurement Gets a Smackdown

Estimated Reading Time: 9 minutes

The April 12 edition of the #measurePR Twitter chat discussed bad PR metrics, including everyone's favorite whipping boy, ad value equivalency.

By Guest Contributor|Apr 14, 2011|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, ave, metrics, PR measurement, roi, sean williams, value of a Facebook fan|5 Comments