House of Brick, House of Sand
Estimated Reading Time: 1 minuteBuilding a good measurement program is similar to building a house of bricks, not sand. That's what my PRSA presentation will focus on.
18
Oct 2010
21
Sep 2010
MeasurePR, the Don Bartholomew Edition Round II
Estimated Reading Time: 1 minute
I probably sound like a breathless teenager
But last week’s #measurepr chat with Don Bartholomew was
Awesome.
We continued our conversation on social media and ROI.
Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as
On not letting the tool wag the measurement dog:
13
Sep 2010
Get PR Measurement Off The Island
Estimated Reading Time: 3 minutes
Seeing as how I’ve been ill for the last several days (sinus infection, burn on arm, you don’t want to go there), my blogging took a back seat to lying on the couch (or bed), feeling sorry for myself and immersed in a Lost marathon.
Image: Flickr user Bart, CC 2.0
No, I didn’t watch it when it was on the air. And I’m kinda-sorta happy about that, because I don’t know if I would have been able to put up with […]
16
Aug 2010
Influence: From BS to Best Practice
Estimated Reading Time: 3 minutesI “met” Philip Sheldrake a few weeks ago when he started participating in #measurePR.
Who’s Philip Sheldrake?
According to David Meerman Scott, he’s “the independent expert on [social media analytics] tools.”
You’ll have to scroll down to the comments to see that, but David’s post is an excellent read too, so I think it’s well worth your time.
He is founder and partner of Influence Crowd, LLP, (photo used with Philip’s permission) and “works with organizations to improve their sensitivity to their publics and become […]