pr - Shonali Burke Consulting

08 Apr 2009

The Adam Lambert Litmus Test

Estimated Reading Time: 3 minutes

Apparently I wasn’t the only one screaming at my television last night.

Why? I’d set my DVR to record “American Idol” (it allows me to skip the commercials), so when I figured enough time had passed in order for me to be able to skip all the ads, I settled in to watch it.

The show ran over. My DVR did not. And I missed watching the one contestant I’d been waiting to see: Adam Lambert.

So what did I do? I logged on to AmericanIdol.com (which […]

By Shonali Burke|Apr 8, 2009|Categories: Measurement & Metrics, Public Relations|Tags: adam lambert, american idol, engagement, Measurement & Metrics, pr, Public Relations|9 Comments

10 Mar 2009

To ABC or Not, That is the Question

Estimated Reading Time: 10 minutes

A couple of weeks ago we started talking about accreditation on Twitter (at least, I did). I serve on IABC’s Accreditation Council so, clearly, think it’s a good thing. I was curious about what others thought, so I asked my networks why they had pursued, or were pursuing, accreditation, and what value they derived from it.

What’s the Value of Accreditation?

The response overwhelmed me, not just by how many there were, but by how strongly people feel about accreditation.

There were […]

By Shonali Burke|Mar 10, 2009|Categories: Career Development, Public Relations|Tags: accreditation, amy mengel, bill spaniel, communications, dora smith, education, iabc, jason king, jotw, mary hills, maureen ryan, mba, ned lundquist, pr, Public Relations, Shel Holtz, sue johnston, Training|26 Comments

27 Feb 2009

Home Is Where The Mouse Is… Maybe

Estimated Reading Time: 8 minutes

A few days ago, Pew Research’s “Daily Number” was 38%: the percentage of Americans who, having lived in more than one place, don’t consider their current community home. Given that this is a country of immigrants, that isn’t surprising, and a feeling I (a naturalized American of East Indian origin) can relate to.

A couple of days later, we had a friend over for lunch. Canadian-born, he’s worked all over the world, including in several African countries, and now calls Liverpool, U.K., home. At one point he asked, […]

By Shonali Burke|Feb 27, 2009|Categories: Public Relations, Social Media|Tags: facebook, Internet, Pew Research, pr, Public Relations, Shannon Paul, Social Media, Twitter|4 Comments

18 Feb 2009

Recruiters: PR Also Means “People Relations”

Estimated Reading Time: 5 minutes

Yesterday I received one of the most unusual calls in recent memory. It was from a recruiter with Profiles, who’d presented me for a position here in DC several months ago. Times are bad, hiring is slow; still, the process with this particular position has been dragging on for several months now.

When my path first crossed that of this recruiter, I made it clear to her that I didn’t expect her to “get me” this job; but what I did ask for was for whatever the final decision was to be communicated to me. I’ve encountered some recruiters […]

By Shonali Burke|Feb 18, 2009|Categories: Career Development, Public Relations|Tags: Career Development, communications, friends, jason buck, jobs, karen russell, lindsay olson, pr, profiles, Public Relations, recruiters|12 Comments