Monday Roundup: Buzz Marketing a la Spring
Estimated Reading Time: 3 minutesAre you putting buzz marketing to work for you? Do you even know what that is?! Check out our roundup.
30
Mar 2015
26
Feb 2013
What Compels People to Share Your Content?
Estimated Reading Time: 4 minutesBeyond banal, cliched posts about content virality, what are people's motivations to share content, and what content are they most likely to share?
18
Jul 2010
From Old Spice’s Nose To Dilbert’s Ears
Estimated Reading Time: 49 secondsWas Old Spice Guy responsible for today’s Dilbert strip?
More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:
- Shel Israel’s Old Spice becomes a meme
- Valerie Maltoni’s how a good social media execution is your best PR
- Heather Whaling’s a company culture lesson from Old Spice social media