August 2010 - Page 2 of 6 - Shonali Burke Consulting

27 Aug 2010

The MetricsMan Comes To #measurePR

Estimated Reading Time: 3 minutes

What’s a Twitter chat on measurement without a Metrics Man?

Fortunately, Don Bartholomew of Fleishman-Hillard – whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.”

Ah, ROI.

If there’s a term that strikes more dread into the hearts of PR pros than the words “Child Catcher” did to those of Caractacus Potts and Truly Scrumptious… well, I haven’t come across it yet.

Whaaa? “Who’s the Child Catcher?”

By Shonali Burke|Aug 27, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, child catcher, don bartholomew, social media ROI|0 Comments

26 Aug 2010

From WTF To KPI: PR Measurement In Acronyms

Estimated Reading Time: 2 minutes

A couple of days ago, I had the pleasure of presenting a webinar on measurement aka demonstrating the business value of public relations for PRSA.

I say “pleasure” because it was. It was perfectly organized, I had no trouble with the webinar platform, and it was fun.

And I didn’t have to put on fancy clothes or fancy shoes to go do it.

I love webinars!

Here’s the deck, in case you’re interested. Download/embed away. […]

By Shonali Burke|Aug 26, 2010|Categories: Measurement & Metrics, Public Relations, Social Media, Speaking & Presenting|Tags: audioboo, business value of PR, ted nguyen|5 Comments

25 Aug 2010

Five Productivity Tools for PR Pros

Estimated Reading Time: 11 minutes

A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

You see, I’ve been there, done that.

Silent Night

The night was silent. So silent that she could almost hear the dark, as it enveloped her in its belly.

“It’s time,” she heard it whisper.

She turned just a smidgeon, but enough to allow her to press the pillow just a tad closer to her ears in an effort to block out Dark’s unwelcome reminder.

“It’s time,” she heard […]