Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

07 Sep 2017

Permission to Be Human

Permission to Be Human

Estimated Reading Time: 6 minutes

The ONLY way to do business "right" is to do so as humans, with humans.

By Shonali Burke|Sep 7, 2017|Categories: Personal, Thought Leadership|Tags: human|0 Comments

05 Sep 2017

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Estimated Reading Time: 2 minutes

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy, featuring Annsi Krol of Sweden's ByBrick Insight.