Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
05 Sep 2017

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Estimated Reading Time: 2 minutes

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy, featuring Annsi Krol of Sweden's ByBrick Insight.

By |Sep 5, 2017|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: , , |0 Comments
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31 Aug 2017

We Get By With A Little Help From Our Friends

Estimated Reading Time: 3 minutes

If you're looking for a way to help those impacted by Hurricane Harvey, check out the Hurricane Harvey Community Connections Facebook Group.

By |Aug 31, 2017|Categories: Community, Social Media|Tags: , , , , |0 Comments
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15 Aug 2017

#measurePR Recap (July 2017): How Major Media Measures Content

Estimated Reading Time: 2 minutes

In July, #measurePR welcomed a duo of high profile editors, Jon Gelberg of Inc. Media and Dave Griner of AdWeek, to discuss content measurement.

By |Aug 15, 2017|Categories: Events, Measurement & Metrics, MeasurePR|Tags: , , , , , |0 Comments
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