Shonali Burke

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About Shonali Burke

Shonali Burke is a nonprofit leader helping mission-driven organizations build big and dream bigger. She teaches at The Johns Hopkins University, is a graduate of the Harvard Business Analytics Program, and is creator of The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to blend data and storytelling for better outcomes. Owned by Pickles the Corgi, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.
27 Sep 2010

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Estimated Reading Time: 11 minutes

Remember how @BPGlobalPR, the fake BP “PR” Twitterfeed took off?

Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

No, I’m not doing my best Rip Van Winkle impersonation. I’ve been following and “talking” to ATT_Fake_PR for a while.

Vest-less

Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless).

I have no experience of, and no beef with, AT&T. I’m sure there are many nice, decent people who work there.

[…]

By |Sep 27, 2010|Categories: Social Media|Tags: , , , |4 Comments
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26 Sep 2010

Weekly Roundup: Time and Space

Estimated Reading Time: 2 minutes

Time, space, and how we inhabit the two have been a bit on my mind lately.

Image: Brisbane Falling via Flickr, CC 2.0

Not that they’re normally too far from it – because everything we do is a function of time and space, isn’t it? – but they’ve been slightly more on my mind lately.

To that end, here are seven posts for you to read/listen to/watch crossing the gamut of time and space that you might enjoy… or, at the least, find thought-provoking.

1. […]

By |Sep 26, 2010|Categories: Around the Web|Tags: , , , |2 Comments
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25 Sep 2010

When Clocks And Calendars Collide

Estimated Reading Time: 2 minutes

My body clock jogs me awake.

The calendar turns to another day.

Fall sets in in the Western Hemisphere

telling me where and when I am.

My brain obediently responds,

yet my essence is tugged by the magnet of memory.

Genes tussle with mind

over

where I am

where I was

where I should be

where I cannot be.

Wavering temperatures, timidly-coppering leaves, are the here and now.

Monsoon relief and the onset of the festival season are the there and then.

[…]

By |Sep 25, 2010|Categories: Personal|Tags: , , , |5 Comments
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24 Sep 2010

Sense Is Lost On Squirrels

Estimated Reading Time: 7 minutes

We’ve talked quite a bit about the need for constantly educating ourselves and our peers recently, haven’t we?

Reminds me of a conversation I had with Back Yard Squirrel the other day.

Image: Les Howard via Flickr, CC 2.0

“So what do you do?” he asked, while trying to reach – upside-down – into the bird feeder.

(Unsuccessfully, I might add.)

“I’m a PR agency of one,” I answered, wondering if a neatly-aimed acorn might knock him off his perch.

[…]

By |Sep 24, 2010|Categories: Speaking & Presenting|Tags: , , , |0 Comments
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