Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
24 Sep 2010

Sense Is Lost On Squirrels

Estimated Reading Time: 7 minutes

We’ve talked quite a bit about the need for constantly educating ourselves and our peers recently, haven’t we?

Reminds me of a conversation I had with Back Yard Squirrel the other day.

Image: Les Howard via Flickr, CC 2.0

“So what do you do?” he asked, while trying to reach – upside-down – into the bird feeder.

(Unsuccessfully, I might add.)

“I’m a PR agency of one,” I answered, wondering if a neatly-aimed acorn might knock him off his perch.

[…]

By |Sep 24, 2010|Categories: Speaking & Presenting|Tags: , , , |0 Comments
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22 Sep 2010

Guest Blogging to Jump Start Your Career

Estimated Reading Time: 10 minutes

If you’ve been following Waxing UnLyrical regularly, you’ll have noticed a slow but steady influx of guest bloggers.

These include Narciso Tovar, Bryce Keane and…

you’ll have to read on to see who else is coming on board (as well as the tips).

“Why guest bloggers?”

you might ask. And you’d be well within your rights to do so.

After all, isn’t Waxing UnLyrical supposed to be “personal, possibly poetic, musings on public relations, media, communications, and everything in between”?

[…]

By |Sep 22, 2010|Categories: Career Development, Social Media|Tags: , , , , |14 Comments
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21 Sep 2010

MeasurePR, the Don Bartholomew Edition Round II

Estimated Reading Time: 1 minute

I probably sound like a breathless teenager

But last week’s #measurepr chat with Don Bartholomew was

Awesome.

We continued our conversation on social media and ROI.

Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as

On not letting the tool wag the measurement dog:

[…]

By |Sep 21, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: , , , |2 Comments
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20 Sep 2010

Fox and Klout Give Social Media Swag Bags

Estimated Reading Time: 8 minutes

I watched the pilot episode of Lone Star last night (it debuts tonight on Fox, 9/8 Central).

I was able to do this 24 hours ahead of time because I was apparently identified as one of a group of Klout influencers who were eligible for “Klout perks.”

Klout partnered with Fox to send Lone Star goodie bags to said influencers ahead of the show’s official premier, to…

… well, you can hazard a guess why.

So here’s what was in […]

By |Sep 20, 2010|Categories: Marketing, Social Media|Tags: , , , , |7 Comments
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