Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

09 Jun 2009

If a Picture Paints a Thousand Words…

Estimated Reading Time: 3 seconds

… can a thousand words paint a picture?

By Shonali Burke|Jun 9, 2009|Categories: Public Relations|Tags: images, perception, wordle|2 Comments

06 Jun 2009

Drum Roll: Darby Has a New Home

Estimated Reading Time: 6 minutes

When I started blogging about Darby the German Shepherd a little under a month ago, I had no idea if my question, “Can Social Media Find Darby a Home?” would be answered, let alone in the affirmative.

(If you’re catching up on the Darby story, you can find the earlier posts at the bottom of this one. In a nutshell, though, Darby’s a beautiful GSD who used to belong to my husband’s late uncle, who lived in Portland, Ore., and died suddenly on vacation in late April. My mission […]

By Shonali Burke|Jun 6, 2009|Categories: Personal, Public Relations, Social Media|Tags: chip griffin, darby, janet tobiassen, jennifer zingsheim, kevin o'brien, koin, media bullseye, megan drake, oregongsdr, petrelocation.com, rachel farris, susan ragan, tim gordon, tom farrell, townhouse pet care center, Twitter|22 Comments

05 Jun 2009

Follow Friday: The Cherry Blossom Edition

Estimated Reading Time: 3 minutes

For today’s edition of #followfriday, I thought I’d highlight a few DC-metro area communications professionals I enjoy interacting with on Twitter. Here goes:

1. Jon Newman (@jonnew). Jon’s a partner of The Hodges Partnership based in Richmond, Va., and authors Jon’s PR 1.5. He’s one of the nicest guys I’ve met (as in, IRL). Incredibly helpful and very smart. He “gets” Twitter and other social media tools, but isn’t so bowled over by the shiny new toys to forget what good PR is […]

By Shonali Burke|Jun 5, 2009|Categories: Public Relations|Tags: burrellesluce, daria steigman, debbie friez, followfriday, jon newman, mark story, nicole nolte, Twitter|3 Comments

01 Jun 2009

Pinch Me. A “PR Readers’ Choice Blog Award”?

Estimated Reading Time: 1 minute

The one thing I never expected when I started this blog was for it to be nominated in an awards program. Blogging, in and of itself, is an adventure for me, and while I’m thrilled with the warm reception “Waxing UnLyrical” has received, I’m also humbled by it. After all, I don’t blog as regularly as all the gurus tell you you should; so the very fact that anyone reads this blog is quite a thrill.

One of the great advantages about being active on Twitter is the […]

By Shonali Burke|Jun 1, 2009|Categories: Social Media|Tags: arik hanson, bill sledzik, danny brown, ryan stephens, Shannon Paul, Twitter|7 Comments

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