The Most Effective Change Comms Formula? KISS. Then TELL.
Estimated Reading Time: 3 minutesWhen it comes to communicating around, or through, change, it's best to KISS, *then* tell.
29
Jul 2021
01
May 2020
What Is This “Free Time” Of Which You Speak?
Estimated Reading Time: 6 minutesAs we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with "all this free time on your hands."
31
Mar 2020
Being of Service During COVID-19
Estimated Reading Time: 5 minutesNo matter how scary things with COVID-19 are, there is almost always something we can do to be of service.
01
Aug 2019
Top Tips for Handling a PR Crisis
Estimated Reading Time: 2 minutesGuest post by David H Lasker
It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.
In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. All of this means that PR crisis management is […]