Jay Baer's new book, Youtility, is a must-read for marketers and businesses that are serious about growing their customer base the right way.
Marketing your start-up and marketing yourself aren't so different. Both depend on narrowing your focus. Dan Cohen opines on start-up marketing.
Many creative-minded people face a huge hurdle when it comes to the mathermatical aspect of measurement. Guest Contributor Angie Picardo offers a solution.
Guest contributor Adam Toporek explains how PR professionals play an important role in creating customer expectations.
