Marketing - Shonali Burke Consulting

19 Apr 2018

25 Free Digital Marketing Tools for Nonprofits

25 Free Digital Marketing Tools for Nonprofits

Estimated Reading Time: 14 minutes

If you're a nonprofit communications pro looking for free marketing tools to help make your life easier, Laura Petrolino has you covered with this list.

By Guest Contributor|Apr 19, 2018|Categories: Marketing, Strategy|Tags: Digital Marketing, Laura Petrolino, marketing tools, Nonprofit|0 Comments

12 Apr 2018

Where Does the PESO Model Belong?

Where Does the PESO Model Belong?

Estimated Reading Time: 9 minutes

Where does the PESO model belong? Gini Dietrich shares her expert opinion.

By Guest Contributor|Apr 12, 2018|Categories: Marketing, Public Relations, State of PR, Strategy|Tags: airpr, Cambridge Analytica, content distribution, Garrett Moon, gini dietrich, Michael Smart, PESO model, Todd Walker, TrendKite|0 Comments

08 Mar 2018

The PESO Model: The Content Distribution Super Strategy

The PESO Model: The Content Distribution Super Strategy

Estimated Reading Time: 8 minutes

With an oversupply of content, how can you make sure yours gets seen? Brandon Andersen explains how to use the PESO model to cut through the clutter.

By Guest Contributor|Mar 8, 2018|Categories: Content Marketing, Marketing, State of PR, Strategy|Tags: Brandon Andersen, Ceralytics, PESO model|32 Comments

01 Feb 2018

Community is at the Core of Content Marketing

Community is at the Core of Content Marketing

Estimated Reading Time: 7 minutes

Community helps build consumer loyalty and trust. Kelly Kostanesky examines some ways to get started.

By Guest Contributor|Feb 1, 2018|Categories: Community, Content Marketing, Marketing, Social Media|Tags: community, Kelly Kostanesky|2 Comments