How to Develop Meaningful PR Measurement
Estimated Reading Time: 12 minutesJim Dougherty explains how good PR measurement disregards nominally valuable metrics for ones that are engineered to gauge organizational success.
11
Mar 2015
06
Mar 2015
How Much do Senior Pros Care About Using Social Media? Not Much
Estimated Reading Time: 7 minutesCIPR has put in black and white (and red): senior PR pros in the UK really don't care about using social media. Anywhere else? Probably the same.
25
Feb 2015
The One When #measurePR Turned Five: Recap
Estimated Reading Time: 6 minutesOn February 3 #measurePR marked its 5th anniversary with guests Katie Paine, Johna Burke, and Shonali and Deanna Boss and Jen Zingsheim as co-hosts.
13
Feb 2015
Analytics: the Sideways Approach to Measuring PR
Estimated Reading Time: 4 minutesSmart PR practitioners know that using Analytics is the sideways approach to measuring PR.