How Arena Stage Uses Initiators to Grow its Audience
Estimated Reading Time: 8 minutesArena Stage takes an "initiator" instead of "influencer" approach to social media marketing.
15
Jul 2011
15
Mar 2011
Using Social Media To Enact 3 Levels Of Social Change
Estimated Reading Time: 5 minutesJason H. Parker spearheaded a social media campaign for eCycle DC that has three levels of sustainability.
16
Feb 2011
In Public Relations, The Customer Is Your Media
Estimated Reading Time: 9 minutesSocial media makes it imperative for public relations professionals to factor reaching customers into their strategies; because in today's PR world, the customer IS your media.
16
Jun 2010
How Edmund Cude Uses Mobile to Rent Apartments
Estimated Reading Time: 9 minutes
While we were walking around St. John’s Wood, London, a few months ago, I came across this sign.
I hadn’t seen anything like that before, at least in the U.S., so I did a double-take. When you think about it, though, it makes perfect sense. Texting is on the rise among “older people” in the U.K., as reported by MediaWeek a while back:
The research claims texting is becoming more prevalent among older people, with 44% of 35 to 44-year-olds and 14% of 45-plus ages sending more than 30 text […]