Landing Page Makeover Clinic #29:
InShapeAtTheOffice.com
What exactly is ROI?
What is social media ROI?
Image: Mark Smiciklas via Flickr, CC 2.0
Is ROI or “impact” more important? Or are they equally important?
Should companies starting out in social media be concerned about ROI?
These were the questions we discussed on yesterday’s #measurePR chat with Don Bartholomew, aka @donbart.
What’s a Twitter chat on measurement without a Metrics Man?
Fortunately, Don Bartholomew of Fleishman-Hillard – whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.”
Ah, ROI.
If there’s a term that strikes more dread into the hearts of PR pros than the words “Child Catcher” did to those of Caractacus Potts and Truly Scrumptious… well, I haven’t come across it yet.
Whaaa? “Who’s the Child Catcher?”
A couple of days ago, I had the pleasure of presenting a webinar on measurement aka demonstrating the business value of public relations for PRSA.
I say “pleasure” because it was. It was perfectly organized, I had no trouble with the webinar platform, and it was fun.
And I didn’t have to put on fancy clothes or fancy shoes to go do it.
I love webinars!
Here’s the deck, in case you’re interested. Download/embed away. […]