Public Relations - Shonali Burke Consulting

29 Apr 2009

Social Media, Social Karma

Estimated Reading Time: 6 minutes

There’s an awful lot of social karma going around lately.

JOTW: My First Experience With Social Karma

For the last few years, I’ve occasionally guest-edited the free “Ned’s Job of the Week” e-newsletter. If you don’t know about it, it’s a free weekly newsletter that lists job postings sent to Ned Lundquist, ABC, by subscribers (as well as many he finds himself) in the spirit of sharing.

For a couple of weeks every year, I experience what Ned goes through on a daily basis: sifting through job postings sent by readers, […]

By Shonali Burke|Apr 29, 2009|Categories: Public Relations, Social Media|Tags: arik hanson, communications, community, heather huhman, jotw, mark story, ned lundquist, Networking, social karma, Social Media, Twitter|32 Comments

08 Apr 2009

The Adam Lambert Litmus Test

Estimated Reading Time: 3 minutes

Apparently I wasn’t the only one screaming at my television last night.

Why? I’d set my DVR to record “American Idol” (it allows me to skip the commercials), so when I figured enough time had passed in order for me to be able to skip all the ads, I settled in to watch it.

The show ran over. My DVR did not. And I missed watching the one contestant I’d been waiting to see: Adam Lambert.

So what did I do? I logged on to AmericanIdol.com (which […]

By Shonali Burke|Apr 8, 2009|Categories: Measurement & Metrics, Public Relations|Tags: adam lambert, american idol, engagement, Measurement & Metrics, pr, Public Relations|9 Comments

30 Mar 2009

Customer Service: Taking PR From “Good” to “Great”

Estimated Reading Time: 5 minutes

A couple of weeks ago, ZoÃ« Siskos of Social Media Group asked me if I wanted to test-drive a new Ford Escape. Not being a journalist or a car/A-list blogger, I was flattered but curious, and my first reaction was: “Sure, but why?”

ZoÃ«’s goal (ergo, her agency’s) for her client was to get “non-car oriented people in Ford cars to test them out.” Nothing else was required from me: no blog post, nothing. I wasn’t going to be paid for this, and the gas […]

By Shonali Burke|Mar 30, 2009|Categories: Public Relations|Tags: customer service, ford escape, Public Relations, Social Media, social media group, zoe siskos|13 Comments

20 Mar 2009

Balancing the PR Bubble

Estimated Reading Time: 4 minutes

If you follow me on Twitter, you’ll know that I tweet quite a bit. (Today I apparently crossed the 8,110 tweet-mark without realizing it). But every now and then, I’ll “go dark,” as they say in the theater.

You’ll hear from me once, maybe twice a day. Sometimes I just don’t have anything to say; sometimes I don’t come across conversations I want to engage in. And sometimes I happen upon conversations that are so negative or ridiculous or (enter your adjective of choice here ______ ) that I just […]

By Shonali Burke|Mar 20, 2009|Categories: Public Relations, Social Media|Tags: communications, daily show, david gregory, ellen degeneres, iabc, jon stewart, nbc, Networking, Public Relations, today, Twitter|14 Comments