Are You a Social Media BarfShiner?
Estimated Reading Time: 6 minutesWhile it may be a made up word, "barfshiner" describes the tendency of many social media users to portray life as a 24/7, 360 hunky-dory love fest.
While it may be a made up word, "barfshiner" describes the tendency of many social media users to portray life as a 24/7, 360 hunky-dory love fest.
A 17-year-old understands personal branding and her target audience better than many adults and professionals do, as Lisa Gerber explains.
One of the best things social media has done is bring storytelling back to public relations.
Whenever possible, we should rigorously measure the ROI of social media. However, qualitative understanding should not be discounted.