#measurePR Recap (January 2018): The #PRProfs Edition
Estimated Reading Time: 6 minutesOn January 11, #measurePR welcomed a global panel of PR professors to offer advice for PR pros looking to step up their game in 2018.
27
Jan 2018
18
Jan 2018
Social PR: Taking the “I” Out of Communications
Estimated Reading Time: 8 minutesSimon Erskine Locke explains why Social PR is more effective than the traditional, egocentric approach to communications.
08
Jan 2018
The Problem With Social Media
Estimated Reading Time: 3 minutesThe problem with "social media" is that we've come to think of them as "the media," when they are anything but.
04
Oct 2017
Why WE’s “President of International” is Completely Wrong About PR
Estimated Reading Time: 4 minutesIf WE's "president of international" is to be believed, PR pros should be content with focusing only on "earned media." My opinion? Bumkum.