How To Use Twitter For PR
Estimated Reading Time: 7 minutesIf you've been wondering how to use Twitter for PR, you've come to the right place.
21
Jun 2013
04
Feb 2013
Context and Community: the 2 Cs That Can Make Social Scoring Work
Estimated Reading Time: 9 minutesWithout context, social scoring is just a numbers game. And communities can be just as, if not more, influential than individuals with high social scores.
10
Jul 2012
When “Everyone” Is Your Audience
Estimated Reading Time: 6 minutesWhen "everyone" is your audience, no one is your audience. Smart marketing and public relations practitioners know this.
26
Mar 2012
Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Estimated Reading Time: 9 minutesCase study: smart blogger outreach for Oxfam America's International Women's Day 2012 campaign saw its eCommunity grow by almost 300%.