#measurePRHere’s to another great year of PR measurement!

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. We were lucky to welcome two special guests: Rebekah Iliff, Chief Strategy Officer of AirPR and Suzanne Blackburn, PR Manager for Experian Marketing Services.

Here’s some of what we talked about.

On whether impressions are a valuable metric for PR:

On how effective measurement can improve media relations:

Gerard Corbett chimed in:

On how effective metrics improve PR’s relationship with key stakeholders:

Community member Melissa DiVietri had this to add:

We had an awesome conversation, so in the blink of an eye the hour was over. If you missed the chat, had to leave early, or just want to relive the action, check out the #measurePR transcript for January 12.

More details on the February chat will be headed your way soon, and please let me know whether or not you like the new time… should we go back to 12-1 pm ET? And either way, don’t forget to “like” the Shonali Burke Consulting Facebook page for the most up to date info about all things #measurePR.

Image: Yasemin Kaymak via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke