#measurePR, Social Media Measurement & Klout

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Last week’s #measurePR chat was interesting. Well, it’s always interesting, but last week I was teaching a workshop in Houston, and #measurePR was a part of it.

Even for those of you who are seasoned Twitterchatters, lemme tell y’all, teaching and moderating a chat at the same time ain’t no piece-a-cake.

(Did I get sufficiently Texan with that previous sentence?)

Seriously, it was a lot of fun explaining how I moderate a chat while … actually … moderating a chat.

Our guest last week was Klout’s Megan Berry, who returned for an encore performance to #measurepr since, you know, everyone’s krazy about Klout. And everyone’s ekually krazy about social media measurement.

And given how kontroversial Klout is, what better guest to address their questions?

Here’s a sample of the chat:

1. Ken Mueller asked how Klout determines one’s Klout “style,” e.g. “pundit,” “dabbler,” etc.

Megan: “We look at how you are using networks as well as your audience’s reactions to your content. For instance, if [you] have lots of one on one interactions, you might be a socializer.”

2. How do you decide who gets Klout perks? If [two] people have the same score, do they get the same perk?

Megan: “People are chosen for perks based on score and topical expertise.” (And she also said that depending on where the perk is located, the location might be a factor.)

3. Aimee Woodall, who was at my workshop (she’s very smart! follow her!), asked a good question: “How can people use their Klout scores to benchmark and improve overall engagement/activity?”

(I thought this was a good question because it didn’t focus on the ego benefits of Klout but, rather, if you take it as an activity measure – granted, to me that still says ‘Twitter” activity measure – it focuses on improving one’s activity as opposed to simply one’s score.)

Megan: “As you try different tactics/messaging, you can see how that impacts your score. You could also go in depth by looking at subscores. [That] will help you understand where that increase is coming from.” And @alphamommie said, “I also benchmark my score with others in my industry using lists.”

Re: the recent Klout/FourSquare integration, Megan said if you do integrate and are influential on “that” platform (I assume FourSquare), you’ll see a difference. If not, you won’t be penalized. To which Jennifer Zingsheim Phillips took exception (and I can’t say I blame her!).

Too much awesome!

Here’s the full transcript of #measurePR from IABC/Houston for your reading pleasure. Once you read it, I think you’ll agree… it was pretty good, eh?

And definitely save the date for next week, when Marshall Sponder – a web metrics guru! – will be joining the chat to talk about social media analytics. Yes, I said “guru” and with good reason… because if anyone lives, breathes and dies (except that I hope he won’t have to die for it) social media metrics, it’s Marshall. His book, Social Media Analytics, will be shipping soon, so this is a great chance for you to get a sneak preview, as it were.

So, remember: 12-1 pm ET, August 2, is the next #measurePR Twitter chat with Marshall.

Please do join us – and if you have questions for him on social media metrics, would you do us a solid and leave them in the comments?

Thank you!

Image: Courtney Carmody via Flickr, CC 2.0

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Shonali Burke

President & CEO at Shonali Burke Consulting, Inc.

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?