My grandfather: (late) Group Captain S.K. MukerjiSeeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!), and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years. I guess this is how.

1. Had your content stolen? Get over it.

Why: This is something you’re going to run into if you’ve been publishing content online for a while. This is an interesting POV from Alisa Meredith for Mark Schaefer’s {grow} blog.

2. How to write a compelling headline

Why: I’ve known Gini Dietrich for many years now, and the one thing about her that never ceases to amaze me is how she keeps. Coming. Up. With. Good. Content. And this headline speaks for itself.

3. Here’s how you make marketing people love

Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? You’ll have to read this great post from Jay Baer to understand that acronym soup, but trust me, this is one you don’t want to miss.

4. How to incorporate SEO and influencer content

Why: Lee Odden has literally written the book on optimization for our industry. This post walks you through how to create and distribute content strategically… something we are all trying to do.

5. 5 tips to liven up long stories

Why: Geoff Livingston is one of the earliest bloggers I personally am friends with. He is a remarkable photographer as well, and there are a lot of lessons in how he’s structured this post.

6. 12 ways to improve your digital storytelling

Why: Jim Dougherty is a master blogger (which is why I’m so happy he’s part of the WUL blogging team). This is yet another great post for Cision.

7. Quick tip: build a multi-media knowledge base

Why: Rosemary O’Neill is one of the smartest people I know. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. That’s really what your blog is.

The photo you see is of my grandfather, who was a career Air Force officer. I still miss him. It sounds like such a cliché, but we can never thank our veterans (my father and husband included) enough, for all that they do.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke