extend your campaignsCampaigns and events take a lot of planning and effort. So why not make the most of them… right? Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less!

1. 8 Google AdWords Hacks That’ll Double Your Conversion Rate

Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.)

2. 4 Components Of The Best Social Media Campaigns

Why: “Great social media campaigns should affect more than your follower count,” says Sonny Ganguly as he explores how to “achieve your desired results and boost the impact to your bottom line.” Good basic info here (I figured you might need a bit of a break after #1 above ^^).

3. The Science of Optimizing Your Facebook Advertising Campaigns

Why: This post, by Nick Steeves at Wishpond, is gold. Just GOLD.

4. 5 Smart Strategies to Make Your Content Go Viral

Why: Over at Jeff Bullas’ place, Mehroz Khan discusses how to make “content more sharable, and get more people to see it.” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read.

5. Extend the Life of Your Event with Post-Event Planning 

Why: “If they aren’t interested in a product you offer now but appreciate your outreach and content, they may turn into a great referrer in the future,” writes Lisa Denten in this classic WUL post.

6. How Data Can Extend the Life of Your Event

Why: “If you fail to leverage the value of your event marketing beyond the event itself, you’re not going to be able to use your event’s fixed costs to get a good return on your investment,” says Jason Popp.

7. 4 Event Planning Tips to Extend the Life and Hype of Your Event

Why: “Your goal is to put on THE event that everyone talks about for years to come,” writes Hannah S. Ostroff as she explores how to “keep your happening happening for as long as possible.”

How do you optimize and extend your campaigns? What would you add to this list? Please share in the comments below. 

Image: Tiago Aguiar via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke