Campaigns and events take a lot of planning and effort. So why not make the most of them… right? Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less!
Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.)
Why: “Great social media campaigns should affect more than your follower count,” says Sonny Ganguly as he explores how to “achieve your desired results and boost the impact to your bottom line.” Good basic info here (I figured you might need a bit of a break after #1 above ^^).
Why: This post, by Nick Steeves at Wishpond, is gold. Just GOLD.
Why: Over at Jeff Bullas’ place, Mehroz Khan discusses how to make “content more sharable, and get more people to see it.” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read.
Why: “If they aren’t interested in a product you offer now but appreciate your outreach and content, they may turn into a great referrer in the future,” writes Lisa Denten in this classic WUL post.
Why: “If you fail to leverage the value of your event marketing beyond the event itself, you’re not going to be able to use your event’s fixed costs to get a good return on your investment,” says Jason Popp.
Why: “Your goal is to put on THE event that everyone talks about for years to come,” writes Hannah S. Ostroff as she explores how to “keep your happening happening for as long as possible.”
How do you optimize and extend your campaigns? What would you add to this list? Please share in the comments below.