Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.
Why: Regardless of your audience, human to human connections ultimately result in successful marketing. In this guest post for Jay Baer‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network.
Why: Although short-form storytelling is important, rich content is key to long-term brand development. In this still-relevant guest post for Mark Schaefer‘s Business Grow blog, Michael Brito opines on the effect content length has on your business.
Why: What if businesses started to tell their “stories” rather than just their “story?” I explain in this goodie from the WUL vault.
Why: Great storytelling is the foundation of cultivating meaningful business relationships. In this guest post for Heather Whaling‘s Prtini, Tyler Durbin shares some focus points that are as relevant at the end of the year as they were in the beginning.
Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge, Susan Young provides some pointers for business communicators.
How do you incorporate storytelling into your business strategy? What brands have stories that you find compelling? Please share in the comments below.