If it isn’t “everything,” trust pretty important when it comes to building and maintaining relationships (both business and personal). It is often difficult to win, and so easy to lose. This week’s roundup focuses on trust.
Why: What signal does an open door send to you? I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community.
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?