The August 21, 2012 edition of the #measurePR Twitter chat focused on recent changes to efforts to measure social media influence by Klout and Kred.
Klout doesn't measure true influence, according to Matt LaCasse. He talks about why you shouldn't pay serious attention to it at the moment.
Social credit scores inaccurately lead people to they they are measures of their online worth. Pierre-Loic Assayag of Traackr elaborates.
Despite its much-touted changes, Klout is no closer to being a predictor of real influence than it was a year ago.
