Measurement Smarts… Or Mata Hari?
Estimated Reading Time: 5 minutes
Are we smart about measurement… or unwittingly being Mata Hari?
Image: Bob Bobster, Creative Commons
Yesterday’s #measurePR chat was VERY interesting.
Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.
Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already […]
