We Make Our Own Fairy Dust
Estimated Reading Time: 9 minutesIn business, fairy dust doesn't just appear; we have to make it, and sprinkle it on ourselves (or our businesses).
01
May 2013
10
Apr 2012
5 Things Small Businesses Need To Know To Avoid The Groupon Curse
Estimated Reading Time: 9 minutesBringing in more business with Groupon isn't as simple as most small businesses think. Avoid the Groupon curse with these five tips.
06
May 2011
On Attracting v. Closing Business
Estimated Reading Time: 8 minutesBusiness development is a core part of any business. But is it more important to attract or close new business, and is there a difference?
26
Apr 2010
The Sales Pitch From Hell, And What Sales Can Learn From PR
Estimated Reading Time: 10 minutes
A couple of months ago I received what has to count as the worst pitch/follow-up to me, to date.
Image: Thomas Hawk, Creative Commons
Surprise surprise, this wasn’t from a “PR person” or “flack;” you know the kind. It was from a sales assistant at a provider of chapter management services, which I was unlucky enough to receive because of my involvement with IABC/DC Metro.
Here’s what happened.
A lady (I’m just going to call her K__) person called me in February to talk about S__ (the company) as a replacement for […]