Social Media Measurement for Pragmatists
Estimated Reading Time: 4 minutesSocial media measurement isn't always easy. Robert Rosenthal shares why it's important to track what you can to the bottom line.
16
Jul 2014
29
Jan 2013
#measurePR: Measuring the Networked Nonprofit with Beth Kanter
Estimated Reading Time: 4 minutesBeth Kanter, co-author of Measuring the Networked Nonprofit, visited the #measurePR Twitter chat on Jan. 22, 2013.
22
Jan 2013
Count What Counts: #measurePR Words to Live By
Estimated Reading Time: 3 minutes
A couple of weeks ago, we kicked off the first #measurePR chat of 2013.
If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest.
So it was only fitting that as we started the 2013 chat series, she was the first guest of […]
16
Mar 2012
#measurePR: Is It Ever Okay Not to Measure?
Estimated Reading Time: 3 minutesJen Zingsheim provides a recap and transcript of the March 6 #measurePR Twitter chat, which also discussed if it's ever ok NOT to measure.