Just 140 Characters Away
Estimated Reading Time: 4 minutesThanks to social media, Conway Wigg and BPC were able to communicate with stakeholders across a diverse region; impossible to consider pre-social media.
04
Jul 2011
20
Jun 2011
Costa Coffee: Why Isn’t Twitter Brewing?
Estimated Reading Time: 3 minutesCosta Coffee, one of the UK's largest companies, has decided not to actively participate in Twitter. Do you think this is wise?
17
Jun 2011
It’s a Mad Mad (Men) World
Estimated Reading Time: 6 minutesJoe Witte, co-founder and EVP at MycroBurst, reflects on the turmoil social media has thrown the advertising world of Mad Men into.
15
Jun 2011
What Not to Do When Humanizing a Brand
Estimated Reading Time: 6 minutesHumanizing a brand, especially in social media, involves trust agents, truthful conversation and the right human.