Monthly Archives: April 2010

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22 Apr 2010

Why “Like” Is a Four-Letter Word

Estimated Reading Time: 3 minutes

“Like” is the four-letter word that outdoes them all.

I’ve been trying to figure out why I reacted so strongly to Facebook’s announcement that their “like” button is the new green.

OK, they didn’t exactly say that, but that’s what it amounts to, doesn’t it?

From now on, you won’t be able to “fan” a page on Facebook, you’ll “like” it. (Hello, Mashable, didn’t you get the memo?) You won’t become the fan of a brand, you’ll “like” it.

Image: Alba Danés, Creative Commons

When you go to CNN.com, […]

By |Apr 22, 2010|Categories: Public Relations, Social Media|Tags: , , , , |9 Comments
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21 Apr 2010

Measuring PR: Data Is Just Data Without Actionable Intelligence

Estimated Reading Time: 2 minutes

We had a great discussion at #measurePR last week, when Chuck Hemann (the “oldest 30-year-old” Sean Williams knows) was our featured guest. It’s tough to recap all the nuggets shared, not just by Chuck, but very briefly, we focused on measuring social media.

These were the three questions we (primarily) discussed:

1. How do we use monitoring and analytics tools to inform benchmarks for social media campaigns?

2. Is there a “right” suite of tools to utilize?

[…]

By |Apr 21, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: , , |3 Comments
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20 Apr 2010

What Darby Taught Me About PR

Estimated Reading Time: 7 minutes

It was about a year ago that my husband’s family (and therefore mine) went through the traumatic experience of learning that one of the uncles tragically passed away very suddenly while on vacation abroad.

Dealing with death is never fun.

While the family started coming to terms with their loss, I tried to put my PR background to good use: to find our late uncle’s “orphaned” dog, Darby, a home, using social media.

If you’re just tuning in to the Darby saga, you can catch up on my posts from last year here, […]

By |Apr 20, 2010|Categories: Public Relations, Social Media|Tags: , , , |10 Comments
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16 Apr 2010

From Personal Relations to Public Relations

Estimated Reading Time: 41 seconds

I had the good fortune to be a presenter at Social Commerce Camp DC in February, thanks to Shashi Bellamkonda and Kikscore. As I was looking through my deck, it occurred to me it would probably make for a good series of posts on PR best practices for small businesses:

PR Best Practices for Small Business
[…]
By |Apr 16, 2010|Categories: Business Building, Public Relations, Speaking & Presenting|Tags: , , |10 Comments
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