Lessons From a Very Public Break-Up
Estimated Reading Time: 9 minutesNAB's Hillan Klein discusses the company's award-winning Break-Up PR campaign - including the integration of traditional and new media.
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Oct 2011
14
Oct 2011
What Would Mickey Measure?
Estimated Reading Time: 3 minutesJust ask yourself, "What would Mickey measure?" That's what I'll be discussing in my PR measurement session at PRSA's 2011 conference.
13
Oct 2011
It’s Just Social Media. Don’t Freak Out.
Estimated Reading Time: 5 minutesWant people to take social media seriously? Try speaking their language, advises Shanan Sorochynski.
12
Oct 2011
The Difference Between Experts and Expertise
Estimated Reading Time: 5 minutesHow do you become a social media expert? I'm not sure you do. But developing expertise; now that's different.