Big brands mustn't necessarily engage actively in social media, but they must be able to control their stories. Howie Goldfarb cites Apple.
Give to the Max Day of Greater Washington aims to raise $3M for area nonprofits via a 24-hour online fundraiser. FOLMC is a participant.
Harrison Kratz stresses the importance of knowing our public relations fundamentals even as social media is increasingly important.
Stories are public relations practitioners stock in trade. But all good stories have numbers woven into their fabric. Good PR uses both.
