Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
26 Mar 2012

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Estimated Reading Time: 9 minutes

Case study: smart blogger outreach for Oxfam America's International Women's Day 2012 campaign saw its eCommunity grow by almost 300%.

By |Mar 26, 2012|Categories: Case Studies, Measurement & Metrics, Media Relations, Public Relations, Social Media, Strategy|Tags: , , , , , |69 Comments
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23 Mar 2012

Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Estimated Reading Time: 7 minutes

Hy.ly has released a free eBook on Facebook's new Timeline for Pages. It's available exclusively via Waxing UnLyrical until March 26, 2012.

By |Mar 23, 2012|Categories: Business Building, Social Media|Tags: , , , , , , |40 Comments
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