How to Fail in Business Without Really Trying
Estimated Reading Time: 7 minutesBad publicists get beaten up on for terrible media/blogger pitches, but business people in general need to learn how to write good pitches.
Bad publicists get beaten up on for terrible media/blogger pitches, but business people in general need to learn how to write good pitches.
Jen Zingsheim of CustomScoop visited with the #measurePR crowd to discuss influence and social media.
Listening in social media isn't just about hearing what's being said. It's also about hearing what's not being said, or the subtext.
Just ask yourself, "What would Mickey measure?" That's what I'll be discussing in my PR measurement session at PRSA's 2011 conference.