Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

25 Aug 2010

Five Productivity Tools for PR Pros

Estimated Reading Time: 11 minutes

A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

You see, I’ve been there, done that.

Silent Night

The night was silent. So silent that she could almost hear the dark, as it enveloped her in its belly.

“It’s time,” she heard it whisper.

She turned just a smidgeon, but enough to allow her to press the pillow just a tad closer to her ears in an effort to block out Dark’s unwelcome reminder.

“It’s time,” she heard […]

By Shonali Burke|Aug 25, 2010|Categories: Business Building, Public Relations|Tags: boomerang, evernote, google docs, productivity tools, toggl, tungle|12 Comments

24 Aug 2010

Hail Whale

Estimated Reading Time: 7 seconds

Maybe it’s time for the fail whale to get social.

Image: Seb Fowler, Creative Commons

By Shonali Burke|Aug 24, 2010|Categories: Public Relations|Tags: fail whale|0 Comments

23 Aug 2010

I’m Not A Twit Or A Twerp, I’m A Tweep

Estimated Reading Time: 2 minutes

Catching up on my RSS reader (I’m woefully behind), I came across this post from Dirk Singer’s Lies, Damned Lies, and Statistics.

It looks at an eMarketer assessment of why regular Twitter users, though relatively small in number (when you compare them to Internet users overall), make the platform I love – and many still love to hate – important:

[…]

By Shonali Burke|Aug 23, 2010|Categories: Marketing, Social Media|Tags: conversation, dirk singer, emarketer, influence, Twitter|0 Comments

22 Aug 2010

Weekly Roundup: A Chuckle Or Seven

Estimated Reading Time: 4 minutes

My friend Jill Foster posted this great tweet the other day.

I thought it was a great goal. Only problem was, by the time the evening rolled around, I’d only had one really good laugh thus far.

When I opened the door

“How’s it going?” said Evening to me, in a most avuncular fashion.

“Pretty good,” I answered, “except for this laugh thing.”

Evening pushed his bi-focals up his Dumbledore-esque proboscis and inspected me with a touch of concern. Could this daughter of the East be losing her marbles?

“You know, […]

By Shonali Burke|Aug 22, 2010|Categories: Around the Web|Tags: funny blogs, humor, jill foster|10 Comments

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