On Attracting v. Closing Business
Estimated Reading Time: 8 minutesBusiness development is a core part of any business. But is it more important to attract or close new business, and is there a difference?
06
May 2011
02
May 2011
What’s the ROI of Training Rides?
Estimated Reading Time: 8 minutesWhenever possible, we should rigorously measure the ROI of social media. However, qualitative understanding should not be discounted.
30
Apr 2011
Are You Built to Sell?
Estimated Reading Time: 7 minutesJohn Warrillow's "Built to Sell" teaches you how to build a business that can thrive without you.
28
Apr 2011
Won’t Hire a Gen Y? Y?
Estimated Reading Time: 6 minutesA senior PR pro recently laid out his reasons for never hiring a Gen Y, and Mike Doman, of said Gen Y, rebuts them.