MeasurePR - Shonali Burke Consulting

05 May 2010

MeasurePR: WTTranscript?!*&!

Estimated Reading Time: 2 minutes

WTTranscript?!

It’s been over a week since the last #measurePR chat, and you’ve probably been looking for the transcript.

Well, thanks to WTHashtag, I haven’t been able to post the transcript, because it missed a significant portion of the tweets.

I know. That’s the price of free, right?

I did manage to capture screen shots of the chat via TwitterSearch, but they’re not in chronological order… well, they’re in reverse chronological order, which means you’ll have to read them down â†’ up, instead of up â†’ down… and you’ll have to read […]

By Shonali Burke|May 5, 2010|Categories: Measurement & Metrics, MeasurePR|Tags: #measurepr, PR measurement, Public Relations|5 Comments

21 Apr 2010

Measuring PR: Data Is Just Data Without Actionable Intelligence

Estimated Reading Time: 2 minutes

We had a great discussion at #measurePR last week, when Chuck Hemann (the “oldest 30-year-old” Sean Williams knows) was our featured guest. It’s tough to recap all the nuggets shared, not just by Chuck, but very briefly, we focused on measuring social media.

These were the three questions we (primarily) discussed:

1. How do we use monitoring and analytics tools to inform benchmarks for social media campaigns?

2. Is there a “right” suite of tools to utilize?

[…]

By Shonali Burke|Apr 21, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, chuck hemann, PR measurement|3 Comments

12 Apr 2010

Internal Doesn’t Mean Unseen: Sean Williams on #measurePR

Estimated Reading Time: 4 minutes

How’s this for going back in time in the age of now?

My second guest on #measurePR (all the way back in February) was the inimitable Sean Williams.

If you’re a measurement geek and don’t know him… you should. Not only does he have one of the brightest minds in our field, he has one of the brightest minds, period. I was lucky that Sean was willing to take some time out of his day to sit in on the chat when it was just a couple of weeks old, […]

By Shonali Burke|Apr 12, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #icchat, #measurepr, ad value equivalency, ave, IPR, PR measurement, sean williams, weighted media cost|2 Comments

09 Apr 2010

Riding the Social Media Measurement Waterfall

Estimated Reading Time: 3 minutes

Image: Hamed Saber, Creative Commons

I’m tickled pink (and not just because that’s the color of the Elvis hoodie I’m sporting today, a little like this one) that Chuck Hemann will be our featured guest on the next #measurePR Twitterchat (have you marked your calendars? April 13, 12-1 pm ET, follow/participate on Twitter using the #measurePR hashtag).

Chuck Hemann, a 2010 Society for New Communications Research Fellow, is currently a social media associate for WCG, a global media […]

By Shonali Burke|Apr 9, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, chuck, PR measurement, SNCR, Social Media|7 Comments