Picking up on #measurePR (May 2012)
Estimated Reading Time: 1 minuteThere were two installments of the #measurePR Twitter chat (on public relations measurement) in May; transcripts for both are now available.
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Jun 2012
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Apr 2012
#measurePR: April 17 Transcript and a Big “Thank You”
Estimated Reading Time: 4 minutesJennifer Zingsheim (@jenzings) moderated #measurePR on April 16, providing a chat transcript as well. For which we say a big "thank you!"
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Mar 2012
Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Estimated Reading Time: 9 minutesCase study: smart blogger outreach for Oxfam America's International Women's Day 2012 campaign saw its eCommunity grow by almost 300%.
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Mar 2012
5 Steps To Set Up Your Measurement Program
Estimated Reading Time: 9 minutesSetting up a smart public relations measurement program doesn't have to be complicated. These five steps will walk you through how to do so.